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No Distance is Too Far with Boundless Audience Response Technology

Even in the world's most remote regions, audience response clicker systems bring people together to raise awareness about serious health issues.

CHALLENGE

For more than 50 years, Peace Corps served the people of Ghana in southwest Africa. The independent agency is engaged in the Ghana Behaviour Change Support (BCS), a four-year project managed by John Hopkins University School of Public Health in Baltimore, Maryland. The program utilizes radio and television shows to target urban populations and rural outreach in villages, communities and camps that do not have access to electricity, clinics or structured education. Before the introduction of audience response systems, the Peace Corps program faced a number of issues, the largest being local residents not open to discuss health subjects.

SOLUTION

Peace Corps started using Turning Technologies' audience response clickers on a local and national level in Ghana. The technology forms a key part of The Good Life Game Show, a trivia-based television program. Each episode features a different health topic in which response technology is used for audience participation, contestant tie breakers and prize giveaways. In the rural outreach programs, the response technology enables the Peace Corps to educate large groups and collect anonymous data from people most at risk.

RESULTS

David Fields, Development Agent for Peace Corps Ghana, implemented audience response systems and clickers and experienced firsthand how the technology improved education. The system allows participants to respond openly because the process is anonymous, creating effective programs and powerful statistical reporting. Response systems and electronic voting clickers also provide David's team with accurate information on the current status of the communities' knowledge. Additionally, the response technology is extremely beneficial in remote areas without electricity.