In May of 2008, the company moved next door to the newly constructed Taft
Technology Center with 30,000 square feet for additional personnel. With
growing international demand, Turning opened its first brick and mortar
international office in
Amsterdam in 2010, now staffed with a General Manager EMEA and several, dedicated
Today, Turning is home to over 200 employees and has delivered more than six
million ResponseCard clickers to K-12 schools,
universities and businesses worldwide.
Several factors have contributed to Turning's success. Flagship product
TurningPoint was created to run seamlessly with PowerPoint, an innovation
in the field. The software is simple enough so that if you know how to use
PowerPoint, you can use TurningPoint. The simplicity of the product was also
maintained when additional applications for polling with any program and
conducting self-paced polling were developed. Initially considered a product
for the corporate environment only, Turning's solutions were positioned in
the educational market as well, shifting the focus to an interactive classroom
where all students could participate without feeling singled out. Instructors
and administrators are also able to track student progress with an extensive
Hardware was also critical to the success of Turning Technologies,
transforming brick size keypads connected to a receiver through a series of
wires into credit card size keypads that operated on radio frequency (RF) technology.
Turning's ResponseCard clickers are
lightweight, durable and reliable - now the industry standard. Its most
recent innovation in hardware, ResponseCard NXT, offers advanced capabilities
such as cell phone style text entry and self-paced testing.
Turning continues to remain innovative in the marketplace. The company
has adopted an agile approach that allows them to respond to a dynamic
marketplace with emerging needs. Turning readily elicits customer feedback,
taking it into consideration during the development process to create the best
products specifically designed with customers in mind. In order to meet the
needs of a growing mobile market, the popular ResponseWare application was
added to its line of response options, allowing users to answer interactive
polling questions with any Internet-connected device including smartphones and laptops.
Recently, Turning expanded its line of products to offer a comprehensive
portfolio of assessment delivery and data collection solutions for any environment.
release of TurningPoint consolidates the company's most popular software programs
into one, simple interface for polling in PowerPoint, polling in any application and
Turning also recently released Triton Data Collection System, a
highly secure, no to low bandwidth data collection system that is complimentary to existing polling solutions.
Developed as the most sophisticated product to date, Triton is anticipated to influence K-12 standardized testing, but
will also lend itself to university environments with midterms, finals and course evaluations as well as compliance,
certification and licensing exams for corporations.
As markets have become increasingly sophisticated in the requirements necessary
for the best solutions, Turning has emerged and is continuing to establish itself
as the dominant global leader in the response industry. Independent research firm
Futuresource Consulting confirmed its number one marketing position in a first quarter
2012 report. The report verifies that Turning has grown its number one position for
the seventh consecutive calendar quarter. During the first quarter, over 34% of all
"clicker" response devices shipped worldwide were distributed from Turning Technologies,
more than the number two and number three providers combined.
Numerous other awards and accolades have
added to the Turning Technologies story over the years. Turning's leadership team anticipates
future growth with the expansion of its products, including CEO Mike Broderick
whose motto remains, "We're just getting started. Keep watching!"