Virtually all college students experience the effects of drinking. Excessive drinking in particular can have negative health and safety consequences for all members of the campus community.
Research shows that college students overestimate how much and how often their peers drink alcohol. Virginia Commonwealth University was committed to reducing high-risk drinking on campus by focusing on these social norm perceptions. VCU’s Wellness Resource Center provides brief live interactive normative group (BLING) interventions as a way to increase healthy perceptions and decrease alcohol use.